UK's Alcohol Free Beer Boom Threatened by Regulations, Trade Body Warns The UK's thirst for alcohol free beer is driven by a growing awareness among younger drinkers of the need to moderate their consumption.
It also reflects a broader cultural shift towards an increasingly health conscious consumer base. However, this trend is being held back by a regulatory framework that seems determined to stifle innovation.
The British Beer and Pub Association (BBPA) has been warning about the dangers of over strict regulation in this sector for some time now.