The Rise of Reddit's Sonic Sensation Reddit is testing a new format that allows users to watch and listen to its viral posts. This development follows the success of audio narrated videos on TikTok, where 19.
6 million posts feature the hashtag reddit. Many users on TikTok use text to speech narration to recount viral stories from Reddit accompanied by unrelated video content.
Reddit CEO Steve Huffman has described this format as a "new emerging content type" that amounts to podcasts built around Reddit content.