Britain's Retail Resilience: A Heat Induced High in Online Sales The sweltering summer of 2023 has brought a mixed bag for Britain's retailers.
However, according to the Office for National Statistics (ONS), online sales have reached their highest share of retail spending in five years, driven by record heat and World Cup fever.
A closer look at the data reveals that non store retailers – primarily online businesses – have been the top performers, with sales increasing 4. 4% in June.