China's Electric Dream: Peugeot and Jeep Join the Fray The news that Peugeot and Jeep are joining forces with Chinese automaker Dongfeng to produce electric vehicles using local technologies is a stark reminder of the seismic shift underway in the global automotive industry.
European carmakers have struggled for years to regain lost ground in mainland China, where Chinese brands such as Geely's Lynk & Co and BYD have been gaining market share with their affordable, high tech offerings.
The partnership between Peugeot, Jeep, and Dongfeng is a significant development, driven by the recognition that Chinese expertise in electric vehicle technology cannot be ignored.