The Luxury of Oral Care: A Tooth Brushing Status Symbol? The latest trend in personal care is taking an unsettling turn.
Luxury toothpaste and oral care products are redefining the notion of hygiene as a status symbol, with prices ranging from £5 to £20 for a tube of toothpaste.
Brands like Le Bon and Selahatin create bespoke toothpastes with exotic flavors, packaging them in designer bottles that could easily be mistaken for hand creams or perfumes.