The Price of Pampering: Father's Day and the Commodification of Self Care The approach of Father's Day brings with it a familiar ritual: gift giving of self care products to dads everywhere.
Amidst the recommendations of skincare sets, haircare kits, and pampering treats, one can't help but wonder if this trend is more about consumerism than genuine concern for men's well being.
Marketing has honed in on a demographic that was once overlooked: men's self care.