Diageo's High Stakes Plan to Revive Its Fortunes Diageo's new chief executive, Dave Lewis, has unveiled a bold plan to nearly double Guinness production and slash thousands of jobs in an effort to revamp the struggling UK based drinks company.
The turnaround strategy promises $1 billion in annual savings over two years, but it's a high stakes gamble that could either breathe new life into Diageo's flagging fortunes or exacerbate its woes.
At first glance, Lewis's decision to double Guinness production seems like a shrewd move, given the brand's global popularity. However, this expansion comes at a significant cost – not just in terms of the $1.