The Whopper's New Wardrobe: A PR Move or a Genuine Effort? Burger King has introduced the "Whopper guarantee," promising customers a free burger if they don't get it their way.
This move is, at first glance, a response to customer feedback. However, it may be more than just a clever public relations stunt.
Behind this initiative lies a broader effort by Burger King to revamp its image and regain customer trust.