Britain's Discount Premium: The Meal Deal Conundrum Asda has launched a £5 premium meal deal that undercuts its rivals, sparking questions about the state of the supermarket industry.
At first glance, this move appears to be a masterstroke of value driven marketing, but closer inspection reveals a more complex picture.
The Exceptional range includes 17 new mains such as chicken parmigiana and beef birria wrap, offering an attractive proposition for cash strapped consumers at a significantly lower price point than its competitors.